Building a brand that’s set to elevate the VFX industry.
AR3A Studio provides scanning services for Film, Television and Architecture as well as Real-time Assets. This is a new start-up company lead by David Sanchez, who for over 15+ years has been transforming reality into the limitless world of the digital. He has worked for VFX studios around the world, and comes equipped with a broad range of talent and experience.
For this project Justine worked with David to develop branding, corporate assets and an online presence. Throughout the process of designing a logo, the final logo chosen was a contemporary, evocative wordmark with custom lettering, which is now the jumping-off-point for continued brand asset exploration.
Below is a link to the AR3A Studio website. Also shown below is the updated AR3A logo and the previous logo / brand identity as well as other custom wordmark concepts and business card.
Process + Design
The website is a simple 5 page site; using WordPress as the CMS Justine worked with David on the content strategy. Once the content was defined, Justine created a site map to show David the flow of information and then wireframed the content through sketches. Using AR3A’s brand colours purple and orange, content was highlighted in a systematic way. The website uses full-width components to showcase the scanned assets in greater detail. Justine also worked with David on copywriting, keeping the message concise and clear for all visitors.
Below is the updated logo AR3A and the previous logo / brand identity Ardïga.
